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Junior Brand Manager Digital & Other Tablets
Lindt
Applicants: 1
Spain Catalonia Barcelona
Full time
2021-08-17 14:36:30.444718
3 questions
1.5 min
<div style=": 'Noto Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif; : 14px;"> <p style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;">At Lindt we are looking for a Jr Brand Manager to lead of digital marketing strategy & activities, brand management of Other Tablets portfolio, and operational support to tablets team.</p> <p style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;"> </p> <p style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;"><em>Some of your accountabilities will be:</em></p> <p style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;"> </p> <p style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;"><strong>1. DIGITAL MARKETING RESPONSIBILITIES (50%):</strong></p> <p style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;">Lead digital marketing activities for Spain & Portugal.</p> <p style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;">Digital Strategy:</p> <ul style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;"> <li>Together with the Lindt Digital OCR team, develop and execute mid-to-long term digital strategy and vision.</li> </ul> <p style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;">Social Media:</p> <ul style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;"> <li>Work closely with social media agency and internal stakeholders to develop and execute social media strategy across all Lindt brands/categories (strategy, content development, reporting)</li> </ul> <p style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;">Website:</p> <ul style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;"> <li>Together with agency manage Lindt website through regular maintenance, optimisation and addition of new content as needed</li> </ul> <p style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;"> </p> <ul style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;"> <li>Coordinate with e-commerce to maintain product catalogue and maximise portfolio opportunities, promotions, and activations.</li> <li>Together with e-commerce manager, develop and maintain best in class digital asset infrastructure (product catalogue, digital shelf) and process, in line with international marketing recommendation</li> </ul> <p style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;">CRM:</p> <ul style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;"> <li>Develop and manage automated/ad hoc newsletters and CRM campaigns together with internal and external stakeholders</li> </ul> <p style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;">Performance Marketing:</p> <ul style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;"> <li>Together with performance marketing agency, brief, manage and track performance marketing campaigns for all Lindt brands/categories</li> </ul> <p style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;">Digital Transformation:</p> <ul style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;"> <li>Be the lead in driving the internal digital transformation agenda in Spain & Portugal via sharing of knowledge, training programs, etc.</li> </ul> <p style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;"> </p> <ul style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;"> <li>Manage and track digital production, media budget and reporting</li> </ul> <p style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;"> </p> <p style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;"><strong>2. BRAND MANAGEMENT RESPONSIBILITIES (30%):</strong></p> <p style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;">Responsible brand management for other Tablets: Gold Range, Lindor Singles, Creation, Les Grandes, Sugar-Free, Desserts & Alcohol (Excellence & Blue Range excluded).</p> <p style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;">Business Support:</p> <ul style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;"> <li>Analyse and report key internal data and market results</li> <li>Identify potential opportunities and risks and propose ideas to activate</li> <li>Monitor competitor results and marketing activities</li> </ul> <p style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;">Execution of Marketing Plans:</p> <ul style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;"> <li>Co-lead the execution of marketing campaigns and consumer activation plans</li> <li>Design key brand materials (ie. POS, communication materials)</li> </ul> <p style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;"> </p> <ul style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;"> <li>Liaise and coordinate with factories and logistics / co-packing</li> <li>Costs & P&L, artwork creation, texts, creating mock-ups and high and low-res visuals for customer sell-ins, generation of codes and key information for new line forms</li> </ul> <p style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;">Participation/presentations in key company meetings:</p> <ul style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;"> <li>Prepare materials for meetings, participate, and present in both local and international meetings</li> </ul> <p style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;"> </p> <p style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;"><strong>3. OPERATIONAL SUPPORT RESPONSIBILITIES (20%):</strong></p> <p style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;">Operational marketing support to tablets team</p> <ul style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;"> <li>NPD process management</li> <li>POS materials development</li> <li>Support in development of cross-category activations</li> <li>Ad hoc admin work</li> </ul> </div> <p style=": 'Noto Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif; : 14px; line-height: 1.43 !important; #2d2d2d !important;"> </p> <p> </p> <p style=": 'Noto Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif; : 14px; line-height: 1.43 !important; #2d2d2d !important;"> </p> <div style=": 'Noto Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif; : 14px;"> <p style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;"><strong>Experience & Tools:</strong></p> <ul style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;"> <li>2-3 years Digital Marketing experience, preferably within FMCG</li> <li>Experience developing coordinated multi-channel media campaigns</li> <li>Experience managing content and campaigns for upper, mid, and lower funnel campaigns</li> <li>Basic understanding of SEO</li> <li>Minimum experience and/or in marketing or business, with interest to continue developing brand management skills</li> <li>English & Spanish: Professional proficiency verbal & written</li> </ul> <p style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;"><strong>Skills:</strong></p> <ul style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;"> <li>Initiative: Entrepreneurial spirit with high level of pro-activity and strategic focus.</li> <li>Integrity: Honest, respectful, committed</li> <li>Results focused</li> <li>Highly organized: attention to details & deadlines, and proactive management of administrative tasks & processes</li> <li>Communication skills & teamwork: knows how to integrate into a team and work with people of all hierarchical levels, both internally and externally.</li> <li>Leadership skills: facilitates a transversal collaboration with an open, positive, communicative approach</li> <li>Innovative: creative, capable of searching for new business areas and opportunities</li> <li>Flexible and resilient: capable of working effectively under pressure</li> <li>Analytical ability, considering multiple sources of information to understand business /provide insights.</li> </ul> <p style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;"><strong>Other Details:</strong></p> <ul style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;"> <li>Passion for and high familiarity with digital and social media landscape</li> <li>Strong capability and understanding of technology across different digital channels</li> <li>Familiar/comfortable working with digital marketing and web tools</li> <li>High proficiency in Excel and Powerpoint</li> <li>High level of autonomy</li> </ul> <p style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;"><strong>¿WHAT WE OFFER YOU?</strong></p> <ul style="letter-spacing: 0px; line-height: 1.43 !important; #2d2d2d !important;"> <li>Competitive salary & bonus</li> <li>Ticket Restaurant</li> <li>Health Insurance</li> <li>Breakfast & fresh fruit every day</li> <li>Kit Home Office: Chair, Screen, Mouse, headphones, keyboard.</li> <li>Intensive schedule in July and August</li> <li>Amazing offices & great sea views</li> </ul> </div>
Lindt
Lindt
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